The ideation phase, in design thinking, is an opportunity to spark ideas - in the sense of questions and solutions - through creative and curious activities, such as brainstorms and mind maps.

When successfully done, it is an exciting process. The aim is to generate a significant amount of ideas that will, potentially, inspire innovation. The main goal in the Ideation stage is to use creativity and innovation to develop solutions.

By expanding the solution space, the developers team can look beyond the usual approaches of problem resolutions. That way, they can find better, more sophisticated and satisfactory options for problems that affect user experience. 

In this article, we will show you some benefits that make this one of the main steps of the design thinking process. Keep reading.

Benefits of Ideation

Design thinking seeks to solve complex problems but with a focus on the user, mainly in case of applications and sites development.

The process can be divided into Immersion, Analyse and Syntax, Ideation, Prototyping and Testing Stages. 

With this approach, it is possible to align the teams in a way that allows the emergence of incredible ideas, faster production and deliveries. 

  1. Reduce project risk

By adopting the design thinking approach, it is possible to align the teams toward a goal and promote a faster rate of work. The teamwork involved reduces development turnaround and test time.

Everything is turning complicated, especially in business and technology. Interdisciplinary teams need to work on a blocking step toward a common goal.

The use of human-centered design improves the product's results and decreases the risk of costly failures, with both having a direct impact on the result (and success) of a project.

  1. Greater access to innovation and creativity

Habits and consistency are an important part of business efficiency, but they can hinder innovation and creativity. 

Ideation is, a lot of times, the most exciting stage in a design thinking project because, during this step, the generated ideas release the collaborators to exercise their imagination.

This approach focuses on identifying the requirements of the final user project and is based on a variety of tools, such as brainstorming sections, rigorous testing and feedback research. 

By “thinking outside the box”, the companies are encouraged to develop new products, services and business strategies that they have never provided before.

This revolutionary process of solving problems encourages entrepreneurs and their collaborators to think as designers, aiming to boost innovation. 

  1. Guarantee delivery quality of the final project 

Design thinking helps to identify the correct aim to work and having aligned goals. In addition, it can provide a structure to expand exponentially the ideas about achieving these goals.

The method gives tools to refine, adjust and even reject ideas to develop your site or application.

Ideation allows learning, testing and improving the final product as a user, turning the delivery more assertive. Therefore, it guarantees quality at the end of the process.

How to put into practice the Ideation process

The success or failure of the ideation process of design thinking starts with the way your team feels.

That’s why you need to create a secure environment, without judgments, that gives all the participants the opportunity to express their ideas, including the most conventional ones.

In the same way that the volume of the ideas presented should not be limited during the ideation phase, you should not limit yourself to a brainstorming format.

Different strategies can inspire new ideas, so try some other techniques to get the best ideas out of your team. 

For that, immerse yourself with your team in the problem and use techniques of generating ideas, such as brainstorming, mind maps and storyboarding. At the end of these activities, the best idea can be elected, before continuing the design thinking process. 

June 16, 2021

Ideation: what is it, its benefits, and how to put it into practice